Email Marketing क्या है ?

किसी भी तरह की marketing जिसमे email का प्रयोग मुख्य तौर पर किया जाये तो उसे email Marketing कहा जाता है।
example के लिए मान लीजिये कि एक blogger है, जिसके पास बहुत सारे लोगों के email addresses इकठ्ठा हैं। अगर वह blogger जब भी वह अपने blog पर कोई नया blog post publish करे और उसका link उन सभी लोगों को email के द्वारा भेज दें, तो उसके blog पर बहुत सारा traffic आ सकता है। यह email Marketing का एक live example है।
Email marketing का use अलग-अलग तरह के notifications प्रदान करने के लिए भी किया जाता है। जैसे की आपको आपके Facebook account के updates आपके email पर मिलते रहते हैं। ये सब email marketing के ही examples है। इस तरह आप अनुमान लगा सकते हैं कि email marketing की कितनी आवश्यकता है किसी भी business के लिए।

इसके इलावा और भी बहुत तरह से email marketing का use हो सकता है। जैसे कि कोई affiliate अपने products को promote करने के लिए email marketing का उपयोग कर सकता है। यदि कोई eCommerce website है तो वो अपने customers की engagement बढाने के लिए इसका उपयोग कर सकता है।

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